Case Study

Urban Den

About the client

A home decor brand moving off WordPress — every product auto-fetched straight from the old site, with the new mobile-first store design matched exactly to their reference.

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Migration
Urban Den homepage

The Challenge

A Full Catalog Stuck in WordPress

Every product lived on the old WordPress store and needed to move over without manual re-entry.

A Reference to Match Precisely

The brand had a specific design reference in mind that the new store needed to follow closely.

Decor Needs Room to Browse

Home decor shoppers browse heavily on mobile, so the migrated catalog needed a mobile-first layout.

Our Solution

Automated Product Fetching

Built a process to auto-fetch every product straight from the WordPress store into Shopify.

Reference-Matched Build

Rebuilt the storefront to match the provided reference design closely, section by section.

Mobile-First, SEO-Ready

Shipped mobile-first with SEO fundamentals in place to support local discovery.

Impact

A Clean, Complete Migration

The full catalog now lives on Shopify without the manual re-entry a migration like this usually needs.

Built for Mobile Browsing

The mobile-first layout suits how home decor shoppers actually browse.

Every page, in one look.

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Urban Den — Home

Let's build your store.

Tell us where your store is today and where you want it to go. We'll come back with a plan — usually within one business day.