
The Mirage Store
A luxury D2C merchandise brand stuck on an outdated, non-luxury theme that ran painfully slow — rebuilt fresh on a premium paid theme, mobile-first, with full speed optimization, SEO, and Google Analytics wired in.
Read more →Since 2023 we've delivered custom builds, migrations, CRO sprints and app integrations across DTC, beauty, and lifestyle brands. Here are 10 of our favorites — every one is a live store you can visit right now.

A luxury D2C merchandise brand stuck on an outdated, non-luxury theme that ran painfully slow — rebuilt fresh on a premium paid theme, mobile-first, with full speed optimization, SEO, and Google Analytics wired in.
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A womenswear marketplace migrated off WordPress — 577 products moved over, 362 kept active — and rebuilt on a custom, mobile-first Dawn theme with full performance tuning, GTM, and Meta Pixel tracking.
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A wig store with 2,500+ products that needed its backend fully automated — built automatic collections and a custom inventory management system on the Debutify theme, then hand-fixed Debutify's broken filters with custom code, mobile-first.
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A digital lock brand that handed over a Figma design — rebuilt pixel-perfect on Shopify, mobile-first, with full speed optimization to match.
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A premium footwear brand on Dawn that needed multiple related products to display as a single item with variants, in both product pages and featured collections — solved with metafields and matched pixel-for-pixel to the brand's Figma design, mobile-first.
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A pet-friendly brand that came with a design reference — matched it exactly, added our own creative touches with a mobile-first layout, set up the full store ecosystem, and pulled content straight from their existing WordPress site.
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An Ayurveda-inspired skincare brand recreated exactly from its WordPress store onto Shopify, mobile-first — with just 6 products, every listing was set up manually by hand.
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A skincare brand that pitched its idea through ChatGPT-generated concept screenshots — built into a full, mobile-first store from that starting point, with advanced metafield- and metaobject-driven features and page speed improvements on top.
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A home decor brand moving off WordPress — every product auto-fetched straight from the old site, with the new mobile-first store design matched exactly to their reference.
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A brand-first store with just 2 products — the goal wasn't a big catalog, it was a polished, mobile-first website customers would actually stay connected to.
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